The Blog

By Cindy Gordon This week, one of my clients gave me an update during our weekly wins. In my world, we celebrate everything, big and small. She told me she had gotten another lead from ChatGPT. When she looked into it, that same person had also come across her business through Google. One lead, both […]

By Cindy Gordon I want you to think about the last time you actually stopped scrolling because of something a business posted. Or the last time you picked up a card at an event and actually kept it instead of tossing it in your bag and forgetting about it. That moment, whatever made you stop, […]

By Cindy Gordon – Selective Visibility Strategist and Business Mentor “Today was my first day off.” That’s the text I got from a client of mine a few weeks ago. She runs a brick and mortar bakery, closing in on seven figures, and for a long time, everything in that business ran through her. Every […]

By Cindy Gordon, selective visibility strategist and business mentor You may have noticed content on Instagram and TikTok getting flagged with a Made with AI label over the last few weeks. I have not been flagged personally, but I am seeing more of it in my feed, and sometimes on content that is very clearly […]

By Cindy Gordon, selective visibility strategist and business mentor You have been treating SEO and the social media algorithm as two separate skills. They are not two skills. They are the same question asked in different places, and once you see that, you can stop working twice as hard as you need to. That is […]

Episode 301 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 301 on The Strategic Entrepreneur Podcast There is a particular kind of stuck that hits established service businesses. The work is good. The clients are happy. Revenue is decent. But scaling, hiring, and time off […]

Episode 300 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 300 on The Strategic Entrepreneur Podcast You open Instagram. Someone in your space is launching something new. A new platform. A new offer. A new framework. A new positioning. The way they’re talking about it […]

Episode 299 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 299 on The Strategic Entrepreneur Podcast You open ChatGPT or Claude or whichever AI you use. You type a quick prompt asking for something. You scan the output, decide it’s not quite right, and close […]

Episode 298 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 298 on The Strategic Entrepreneur Podcast Most business owners are told to document everything before they can scale. The advice sounds reasonable, but it is wrong, and it is one of the most common reasons […]

Episode 297 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 297 on The Strategic Entrepreneur Podcast You are trying to make a decision in your business right now where the spreadsheet says one thing and your gut says the opposite. It might be a client. […]