Cindy Gordon walking in a white top and black trousers with red trainers

The Authority Story You’re Not Telling (And Why It Is Costing You)

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 296 on The Strategic Entrepreneur Podcast You have been writing content that should be building your authority. You share your wins and they land flat. You tell your story and it sounds like everyone else’s. You have been doing exactly what every […]

Cindy Gordon smiling in a cream jacket and baseball cap with her arm resting on her knee

The Rooms You’re In Are Deciding Your Ceiling

🎧 Listen to Episode 295 on The Strategic Entrepreneur Podcast Three years ago I made what is still the best decision I have made in my business. And the wild part is that it had almost nothing to do with marketing, content, sales, or strategy. I joined a mastermind. I want to talk about that […]

Cindy Gordon in a checked top seated on a white sofa beside a wooden ladder

How to Use AI Without Losing Your Voice

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 294 on The Strategic Entrepreneur Podcast below Most business owners are using AI badly right now. Not because they are not smart. Because nobody actually taught them the difference between the AI tasks that compound their business and the AI tasks that […]

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SEO, GEO, AIO: What These Acronyms Actually Mean for Your Business

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 292 on The Strategic Entrepreneur Podcast Two years ago, when someone wanted to find you online, there was essentially one way they did it. They typed your name into Google. Or they typed a phrase that described what they needed, and Google […]

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What She’s Thinking at 3am: The Audience Question Most People Skip

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 291 on The Strategic Entrepreneur Podcast There is an exercise every entrepreneur has done at some point. The avatar exercise. The ideal client document. Maybe it has a name. Sarah. She is 38, lives in the suburbs, has two kids, drinks too […]

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The Same Story Everywhere: How AI Decides Who You Are

By Cindy Gordon, selective visibility strategist and business mentor You decide to Google yourself one day. Or you ask ChatGPT to describe your business to see what it actually knows. You are curious. You expect something coherent. Instead, you get a description that does not quite match what you do. The platforms do not agree. […]

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Why You Should Always Read AI Generated Content Before You Send It

By Cindy Gordon, selective visibility strategist and business mentor There is a particular kind of cringe that hits you when you realize what you just sent. The email is gone. It is already in your client’s inbox. And somewhere in the middle of it, in all caps, the AI tool you used to draft it […]

Cindy gordon sitting on a white stool smiling and the words The strategic entrepreneur are a text overlay

Why You Cannot Fail Forward Alone

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 293 on The Strategic Entrepreneur Podcast Failing forward is one of the most overused phrases in business right now. You have heard it a hundred times. Fail fast. Fail often. Failure is the best teacher. All of it. And almost none of […]

Cindy gordon sitting on a white stool smiling and the words The strategic entrepreneur are a text overlay

The Dilution Problem: When You Try to Be Everything, You Become Nothing

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 288 on The Strategic Entrepreneur Podcast below You know that moment when someone asks what your business is, and you watch their face slowly stop tracking? Where you say “I help women with X, and also Y, and I do a little […]