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How to Get Named by AI When Someone Asks for a Recommendation

By Cindy Gordon, selective visibility strategist and business mentor Type the question your ideal client would type. Open ChatGPT, or Perplexity, and ask it who to hire for the thing you do. Then look at whose names come back. That test takes ninety seconds and it tends to change what people work on next. For […]

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Feeling Behind in Business? You’re in a Different Season

By Cindy Gordon, selective visibility strategist and business mentor I slept in this morning. I laid there in the quiet, and a question a client asked me a few weeks ago came back. She said: how do you do it all? How did you do it when your kids were little and life was that […]

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What the Unmistakable Movement Is

By Cindy Gordon, selective visibility strategist and business mentor Somewhere along the way, a lot of capable women agreed to sand off their own edges. Not dramatically. In small increments, to fit a template, to sound professional, to be palatable, to match whatever was working for someone else that month. The short version: the Unmistakable […]

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The Update That Proves Your Captions Were Never “Just Instagram”

selective visibility strategist and business mentor Cindy Gordon As of the end of July, Google can track your Instagram, TikTok, and YouTube the same way it’s always tracked your website. Google rolled out something called platform properties inside Search Console. Connect your account, and you can see actual data: which of your posts are showing […]

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Why Showing Up Isn’t the Same as Being Found

selective visibility strategist and business mentor Cindy Gordon A client of mine did something most business owners never think to do. She searched her own name. Her own keywords, the exact phrase someone would type if they were looking for exactly what she offers. Nothing. She wasn’t showing up at all. Not because she wasn’t […]

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How to Find a Visibility Strategist for Female Entrepreneurs

By Cindy Gordon, selective visibility strategist and business mentor You have been told you need to be more visible. You have read the books. You have tried the strategies. You have hired marketing coaches and content strategists and brand consultants. And something is still not working. The general visibility advice does not fit your specific […]

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Good at What You Do But Can’t Communicate It Online

By Cindy Gordon, selective visibility strategist and business mentor Your clients see it. Your referrals are based on it. Anyone who has actually worked with you knows what you bring. But your online presence does not show what you actually do. Your content reads like everyone else’s content. Your website says all the right things […]

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You Are the Product (And What That Means for Your Time)

Episode 301 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 301 on The Strategic Entrepreneur Podcast There is a particular kind of stuck that hits established service businesses. The work is good. The clients are happy. Revenue is decent. But scaling, hiring, and time off […]

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Shiny Penny Syndrome: Why You Keep Pivoting (And What It Is Actually About)

Episode 300 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 300 on The Strategic Entrepreneur Podcast You open Instagram. Someone in your space is launching something new. A new platform. A new offer. A new framework. A new positioning. The way they’re talking about it […]

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Why Your AI Output Is Generic (And the Brief That Fixes It)

Episode 299 | The Strategic Entrepreneur Podcast By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 299 on The Strategic Entrepreneur Podcast You open ChatGPT or Claude or whichever AI you use. You type a quick prompt asking for something. You scan the output, decide it’s not quite right, and close […]