The Blog

By Cindy Gordon, selective visibility strategist and business mentor The numbers look good, which is the confusing part. Saves, shares, people replying to stories, someone in the comments saying this is exactly what I needed. And a calendar that will not fill. The short version: when engagement is up but sales are down, engagement is […]

By Cindy Gordon, selective visibility strategist and business mentor The search usually starts after something specific. A quarter that did not move, a launch that underperformed, or the slow realization that the next stage is not going to happen by working harder at the current one. Then you look, and everyone sounds the same. If […]

By Cindy Gordon, selective visibility strategist and business mentor The plan almost always comes back the same. Revenue has flattened, so the answer must be more. More posts, another platform, a newsletter on top of the newsletter. It is worth doing the math on that before committing a year to it. The short version: you […]

By Cindy Gordon, selective visibility strategist and business mentor It usually gets said late at night, once everyone else is asleep. Or in the car, between two commitments. Those are the two places a woman running a business is finally alone, and they are where the sentence surfaces: everything runs through me. All day the […]

By Cindy Gordon, selective visibility strategist and business mentor Most women do not arrive at four platforms on purpose. They arrive there one reasonable decision at a time, each of which made sense on the day it was made. Then the whole thing has to be fed every week, forever, by one person. The short […]

By Cindy Gordon, selective visibility strategist and business mentor There are women with audiences I would have envied in my first business who cannot reliably fill a program. Followers, engagement, people who know their name. And a calendar with gaps in it. When that happens, the instinct is to make more content, because content is […]

By Cindy Gordon, selective visibility strategist and business mentor Type the question your ideal client would type. Open ChatGPT, or Perplexity, and ask it who to hire for the thing you do. Then look at whose names come back. That test takes ninety seconds and it tends to change what people work on next. For […]

By Cindy Gordon, selective visibility strategist and business mentor I slept in this morning. I laid there in the quiet, and a question a client asked me a few weeks ago came back. She said: how do you do it all? How did you do it when your kids were little and life was that […]

By Cindy Gordon, selective visibility strategist and business mentor Somewhere along the way, a lot of capable women agreed to sand off their own edges. Not dramatically. In small increments, to fit a template, to sound professional, to be palatable, to match whatever was working for someone else that month. The short version: the Unmistakable […]

selective visibility strategist and business mentor Cindy Gordon As of the end of July, Google can track your Instagram, TikTok, and YouTube the same way it’s always tracked your website. Google rolled out something called platform properties inside Search Console. Connect your account, and you can see actual data: which of your posts are showing […]