The Blog

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 292 on The Strategic Entrepreneur Podcast Two years ago, when someone wanted to find you online, there was essentially one way they did it. They typed your name into Google. Or they typed a phrase that described what they needed, and Google […]

By Cindy Gordon, selective visibility strategist and business mentor Almost every female digital entrepreneur asks this question eventually. Should I be on every social media platform? Should I add TikTok? Should I be on Threads? Should I be on LinkedIn even though I do not love it? Should I rebuild my Pinterest? Is missing a […]

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 291 on The Strategic Entrepreneur Podcast There is an exercise every entrepreneur has done at some point. The avatar exercise. The ideal client document. Maybe it has a name. Sarah. She is 38, lives in the suburbs, has two kids, drinks too […]

By Cindy Gordon, selective visibility strategist and business mentor You decide to Google yourself one day. Or you ask ChatGPT to describe your business to see what it actually knows. You are curious. You expect something coherent. Instead, you get a description that does not quite match what you do. The platforms do not agree. […]

By Cindy Gordon, selective visibility strategist and business mentor You can list everything your business offers. You can describe your method, your process, your values, your style. You can write a positioning statement that sounds polished and a brand voice guide that sounds intentional. And after all of that, your audience still cannot tell exactly […]

By Cindy Gordon, selective visibility strategist and business mentor There is a particular kind of cringe that hits you when you realize what you just sent. The email is gone. It is already in your client’s inbox. And somewhere in the middle of it, in all caps, the AI tool you used to draft it […]

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 293 on The Strategic Entrepreneur Podcast Failing forward is one of the most overused phrases in business right now. You have heard it a hundred times. Fail fast. Fail often. Failure is the best teacher. All of it. And almost none of […]

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 288 on The Strategic Entrepreneur Podcast below You know that moment when someone asks what your business is, and you watch their face slowly stop tracking? Where you say “I help women with X, and also Y, and I do a little […]

A Selective Visibility Case Study When Kim started working with selective visibility strategist and business mentor Cindy Gordon, she didn’t have a shortage of ideas. She had a surplus. Brilliant ideas. Half-starts. Side paths. Possibilities stacked on possibilities. What she didn’t have was a way to evaluate any of them, decide which one was worth […]

How to decide where to show up online: the five-question framework selective visibility strategist Cindy Gordon uses to evaluate whether a platform belongs in your business.