By Cindy Gordon, selective visibility strategist and business mentor You can list everything your business offers. You can describe your method, your process, your values, your style. You can write a positioning statement that sounds polished and a brand voice guide that sounds intentional. And after all of that, your audience still cannot tell exactly […]

Cindy gordon sitting on a white stool smiling and the words The strategic entrepreneur are a text overlay

By Cindy Gordon, selective visibility strategist and business mentor There is a particular kind of cringe that hits you when you realize what you just sent. The email is gone. It is already in your client’s inbox. And somewhere in the middle of it, in all caps, the AI tool you used to draft it […]

Cindy gordon sitting on a white stool smiling and the words The strategic entrepreneur are a text overlay

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 293 on The Strategic Entrepreneur Podcast Failing forward is one of the most overused phrases in business right now. You have heard it a hundred times. Fail fast. Fail often. Failure is the best teacher. All of it. And almost none of […]

Cindy gordon sitting on a white stool smiling and the words The strategic entrepreneur are a text overlay

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 288 on The Strategic Entrepreneur Podcast below You know that moment when someone asks what your business is, and you watch their face slowly stop tracking? Where you say “I help women with X, and also Y, and I do a little […]

Why do you sound like everyone else online? Selective visibility strategist Cindy Gordon breaks down the five structural causes and how to start sounding like yourself again.

Proof of human content is the only kind that still works in the trust recession. Selective visibility strategist Cindy Gordon defines what qualifies and what does not.

By Cindy Gordon, selective visibility strategist and business mentor I’m Cindy Gordon, selective visibility strategist and business mentor for female entrepreneurs. There is a name for what is happening in online business right now, and once you can see it, every piece of strategy advice you have heard in the last two years starts to […]

Your voice fingerprint is the specific pattern of elements that makes your content unmistakably yours. Selective visibility strategist Cindy Gordon breaks down the five components.