The Update That Proves Your Captions Were Never “Just Instagram”

selective visibility strategist and business mentor Cindy Gordon As of the end of July, Google can track your Instagram, TikTok, and YouTube the same way it’s always tracked your website. Google rolled out something called platform properties inside Search Console. Connect your account, and you can see actual data: which of your posts are showing […]

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SEO, GEO, AIO: What These Acronyms Actually Mean for Your Business

By Cindy Gordon, selective visibility strategist and business mentor 🎧 Listen to Episode 292 on The Strategic Entrepreneur Podcast Two years ago, when someone wanted to find you online, there was essentially one way they did it. They typed your name into Google. Or they typed a phrase that described what they needed, and Google […]

Should You Be on Every Social Media Platform? (The Honest Answer for Female Entrepreneurs)

By Cindy Gordon, selective visibility strategist and business mentor Almost every female digital entrepreneur asks this question eventually. Should I be on every social media platform? Should I add TikTok? Should I be on Threads? Should I be on LinkedIn even though I do not love it? Should I rebuild my Pinterest? Is missing a […]

How to Decide Where to Show Up Online

How to decide where to show up online: the five-question framework selective visibility strategist Cindy Gordon uses to evaluate whether a platform belongs in your business.