The Blog

By Cindy Gordon – Selective Visibility Strategist and Business Mentor “Today was my first day off.” That’s the text I got from a client of mine a few weeks ago. She runs a brick and mortar bakery, closing in on seven figures, and for a long time, everything in that business ran through her. Every […]

By Cindy Gordon, selective visibility strategist and business mentor You may have noticed content on Instagram and TikTok getting flagged with a Made with AI label over the last few weeks. I have not been flagged personally, but I am seeing more of it in my feed, and sometimes on content that is very clearly […]

By Cindy Gordon, selective visibility strategist and business mentor There is a QR code on the counter of my client’s bakery. A customer scans it while she is standing right there, and her phone loads the page for the baking course my client spent months building. On my laptop that page is beautiful. On a […]

By Cindy Gordon, selective visibility strategist and business mentor You have been treating SEO and the social media algorithm as two separate skills. They are not two skills. They are the same question asked in different places, and once you see that, you can stop working twice as hard as you need to. That is […]

By Cindy Gordon, selective visibility strategist and business mentor Someone in your ideal client’s exact situation just opened ChatGPT. They typed something like “who is the best visibility strategist for female entrepreneurs” or “I need help with online visibility, who should I work with.” The AI returned an answer. Maybe three names. Maybe five. If […]

By Cindy Gordon, selective visibility strategist and business mentor Most women do not arrive at four platforms on purpose. They arrive there one reasonable decision at a time, each of which made sense on the day it was made. Then the whole thing has to be fed every week, forever, by one person. The short […]

By Cindy Gordon, selective visibility strategist and business mentor There are women with audiences I would have envied in my first business who cannot reliably fill a program. Followers, engagement, people who know their name. And a calendar with gaps in it. When that happens, the instinct is to make more content, because content is […]

By Cindy Gordon, selective visibility strategist and business mentor Type the question your ideal client would type. Open ChatGPT, or Perplexity, and ask it who to hire for the thing you do. Then look at whose names come back. That test takes ninety seconds and it tends to change what people work on next. For […]