The Blog

By Cindy Gordon, selective visibility strategist and business mentor You hire the help. You block the afternoon to get her set up. You open the document to explain the thing, and you sit there. The thing you are trying to explain has never existed anywhere except in your own head. This is the first time […]

By Cindy Gordon, selective visibility strategist and business mentor The numbers look good, which is the confusing part. Saves, shares, people replying to stories, someone in the comments saying this is exactly what I needed. And a calendar that will not fill. The short version: when engagement is up but sales are down, engagement is […]

By Cindy Gordon, selective visibility strategist and business mentor The search usually starts after something specific. A quarter that did not move, a launch that underperformed, or the slow realization that the next stage is not going to happen by working harder at the current one. Then you look, and everyone sounds the same. If […]

By Cindy Gordon, selective visibility strategist and business mentor I slept in this morning. I laid there in the quiet, and a question a client asked me a few weeks ago came back. She said: how do you do it all? How did you do it when your kids were little and life was that […]

By Cindy Gordon, selective visibility strategist and business mentor Somewhere along the way, a lot of capable women agreed to sand off their own edges. Not dramatically. In small increments, to fit a template, to sound professional, to be palatable, to match whatever was working for someone else that month. The short version: the Unmistakable […]