Black and white photo of Cindy Gordon seated in a light jacket beside a laptop case

The Trust Recession: Why Your Audience Stopped Buying

By Cindy Gordon, selective visibility strategist and business mentor I’m Cindy Gordon, selective visibility strategist and business mentor for female entrepreneurs. There is a name for what is happening in online business right now, and once you can see it, every piece of strategy advice you have heard in the last two years starts to […]

Cindy Gordon pulling an orange notebook out of a black work bag

Your Voice Fingerprint: The Elements That Make Your Content Unmistakably Yours

Your voice fingerprint is the specific pattern of elements that makes your content unmistakably yours. Selective visibility strategist Cindy Gordon breaks down the five components.

Cindy Gordon seated on a black chair in a cream vest with one arm over the back

Content Not Converting to Sales? Here’s What’s Actually Broken

Content not converting to sales? Selective visibility strategist Cindy Gordon explains the three places your content could actually be breaking and how to diagnose which one is yours.