The Blog

By Cindy Gordon, Selective Visibility Strategist and Business Mentor Most of us think of a case study as something for the person who’s already on our website, deciding whether to trust us. It is that, and it also turns out to matter for the algorithms and the AI tools that decide whether anyone gets to […]

By Cindy Gordon, Selective Visibility Strategist and Business Mentor A few months ago, I got invited to speak inside someone else’s mastermind. It was a mastermind for dietitians and women in the wellness and health space. The woman who runs it, I had actually met her in a sales psychology program we were both part […]

By Cindy Gordon, Selective Visibility Strategist and Business Mentor Chances are you have probably heard someone say SEO is dead. Maybe you’ve even said it yourself. I want to push back on that today, because it is genuinely one of the worst pieces of advice going around right now. Not because SEO is fine exactly […]

By Cindy Gordon This week, one of my clients gave me an update during our weekly wins. In my world, we celebrate everything, big and small. She told me she had gotten another lead from ChatGPT. When she looked into it, that same person had also come across her business through Google. One lead, both […]

By Cindy Gordon I want you to think about the last time you actually stopped scrolling because of something a business posted. Or the last time you picked up a card at an event and actually kept it instead of tossing it in your bag and forgetting about it. That moment, whatever made you stop, […]

By Cindy Gordon – Selective Visibility Strategist and Business Mentor “Today was my first day off.” That’s the text I got from a client of mine a few weeks ago. She runs a brick and mortar bakery, closing in on seven figures, and for a long time, everything in that business ran through her. Every […]

That is the whole play. Someone walks up to you at the gym, in the school pickup line, at the coffee shop, and says “wait, are you the one who posts about…” and instead of just being flattered and moving on, you use their own words to invite them somewhere deeper. Because that moment is […]

By Cindy Gordon, selective visibility strategist and business mentor You may have noticed content on Instagram and TikTok getting flagged with a Made with AI label over the last few weeks. I have not been flagged personally, but I am seeing more of it in my feed, and sometimes on content that is very clearly […]

By Cindy Gordon, selective visibility strategist and business mentor There is a QR code on the counter of my client’s bakery. A customer scans it while she is standing right there, and her phone loads the page for the baking course my client spent months building. On my laptop that page is beautiful. On a […]

By Cindy Gordon, selective visibility strategist and business mentor There is a version of hiding that looks like showing up. You are posting. You are on four platforms. You have a content calendar and a batching day and a folder of trending audio. From the outside it reads as commitment. From the inside it feels […]