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"We're at 50% of our business coming from my Instagram leads. And we're getting more and more leads from AI and AEO. We've had two different listings because of ChatGPT leads."
- Jill
In September, a lead found my client Jill through Grok with a $2 to $5 million budget. She's a luxury relocation agent in Boise, Idaho.
Someone sees your content, remembers you, and comes back. Or someone says your name out loud: "You need help with that? Call Sarah."
Platforms and Google decide whose content gets shown. A buyer can't love a post she never sees.
Someone asks ChatGPT, Claude, or Perplexity who's best at what you do. Either your name comes back or a competitor's does.
Most people teach you how to be seen. I teach you how to be found when someone goes looking.
I've built six businesses online and sold four of them. I grew one brand past a million followers by learning exactly how the algorithm decides who gets found, and turned that into multiple six figures in ad revenue from Google search. Now I test what ChatGPT, Grok, and Google's AI say about real businesses, and what changes the answer.
My graduate degree is in special education, with an emphasis in behavior analysis. It's the study of why people do what they do and what changes it. Being found by AI is the same problem, and I solve it the same way.
How the platforms decide what to show, plus the website and Google Business Profile signals that decide whether you show up at all.
Lay the groundwork that gets ChatGPT, Claude, Perplexity, and other AI systems naming you when someone asks who's the best at what you do
Content that stops someone mid-scroll and reads unmistakably as you, plus the trust and referral signals that get your name said out loud.
✓ You want to stop being one option among many and start being impossible to miss
✓ You want the person asking Instagram who's the best wedding photographer in her town, or asking ChatGPT who's the best track coach for long distance runners in Charlotte, North Carolina (etc) to hear your name
✓ You want specific moves to implement, not another explanation of how the internet works
You're already good at getting yourself out there. You have a business, and it's making money. This is about making sure you're found every single time someone looks, whether that's a human asking another human, a platform surfacing your content, or someone asking Claude, Perplexity, Grok, or ChatGPT directly.
What you'll walk away with
AI Day — the groundwork that gets ChatGPT, Claude, and Perplexity naming you
Algorithm Day — the platform and website signals that get you seen
Human Day — content, trust, and referrals that make you memorable
Today's investment: $27
Get my eyes on your business. This is your Personal Business Audit. Tell me who you want to attract and the message you want her to hear, then pick your website or one social platform. I'll review it myself against all three layers (AI, algorithm, and human) and send you a personal Loom showing what I see and the specific moves that close the gaps. It'll be in your inbox by November 1.
I review every one of these personally, so VIP is capped at 5 seats.
The vip difference
Both. If people can search for you, this applies to you.
No. Search optimization has a reputation for being complicated. The version I teach uses the same basic approach whether you're applying it to Instagram or your own website, and I'll show you exactly where to click.